Inbound Marketing: How to capture and maintain my clients?

What is Inbound Marketing?

Attracting and retaining customers, according to salespeople, is one of the most difficult tasks, but at the most important time for the company. This is a long-term task.


Clearly, the work of a company is to get customers and that they continue to work with us but this entails a great dedication.


According to data from IDC (Contribution Data Report) customers think of 39% that their experience is a key factor in buying back or relying on a company. Therefore, taking this percentage into account, we share a strategy to maintain and capture our potential customers.

The strategy we will focus on is the so-called Inbound Marketing, which is one of the keys to success for 2022. This strategy aims to make it the customer himself who finds the company.


Customer Acquisition Strategy



Inbound Marketing: What is it?


It is a digital strategy that seeks to attract customers with useful, attractive and relevant content for them.


The origin of Inbound Marketing dates back to the 1950s, when the market research technique arose and this allowed marketing professionals to collect information about the interests of buyers and thus create campaigns better adapted and segmented by consumers.

How do we make the customer find in the company? Through the creation of quality content and that’s attractive to capture the customer and be able to satisfy their need.


Inbound Marketing Phases


The 4 Phases of Inbound Marketing:


1. ATTRACTING unknown


This first step is key to success. We have to define who our customers are. With this we will get to know our potential customers and we will be able to know how to reach them to capture them.


Once the profile of our potential customer has been analyzed, we will create content of interest to him and share it using social networks and/or a blog. In a blog, we will have to use keywords that will help us obtain a better SEO and we will position ourselves better in internet search engines.


Inbound Marketing AttractIng Phase


2. CONVERT visits


In this step customers already know us. They know how we can cover their needs and that’s where we need to act.


Our goal is to collect a record of the visits that we may have had on our website, online store or social networks. We need to find a way to collect relevant information from our customers for us so that later we get in touch with them.. For example, using subscription forms, calls-to-action or landing pages.


Phase Convert Inbound Marketing


3. CLOSE client


Next, we need to get our leads to be attracted to our content so that they finally become in our customers. With the previous step we have already obtained a customer database. Now we have to prepare ourselves to offer a solution to your needs or problems. We will have to do it by offering relevant and accurate information, so that it finally chooses us and not the competition. We can do it through newsletters, specific actions, CRM…


Phase Close Inbound Marketing customers


4. DELIGHT the promoters


In this last step (one of the most difficult, but at the same time one of the most satisfactory) we must try to build customer loyalty.


For the company a loyal customer is one of the best rewards. Our goal is for the client to trust us again and repeat.


For this step we may use content on social networks, event organization or satisfaction forms.


Inbound Marketing Promoters Phase


Following these four phases we put Inbound Marketing into practice. It is a process that takes time but in a short to medium term bears fruit.



We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.

Podcast: communicate with your audience.

The way in which the public consumes content continues to evolve and new ways of communicating constantly appear that help us connect with our customers.

Each channel has its advantages and disadvantages, and the format that best suits the present day is the one that achieves the most followers.

It wasn’t so long ago that blogging, like this one, was one of the most consumed forms of communication. To read them was to be informed and up to date. With the acceleration of our pace of life and the speed with which we consume the contents, podcasts are currently the most sought after medium to learn and follow topics of interest.



The Podcast: what does it consist of?

The podcast is a method of distributing content in audio format. The communicator or company records and transmits information on a topic through a monologue or interview.

This content is transmitted through a channel created on a hearing content platform such as SouncCloud, iVoox, Spotify... And it can be consumed both online and offline, since there is the possibility of downloading the programs.

The interesting fact of this type of communication is that the listener can consume it with hands and eyes free. This makes it a star format to listen to while doing other activities such as sports, housework or even working in the office.

According to the 2020 Digital News Report, 55% of Spaniards said they had listened to at least one podcast in the last month.

If we focus on the audience, users between 45 and 54 years old consume the most, practically to the same extent women and men. The most sought after topics are history and beliefs (28.1%), leisure (21.5%) and current affairs and society (13.8%).


create a podcast

How to use the podcast to reach customers?

1. Find the hook theme that will make your content of interest. What knowledge can your company offer that will attract potential customers?

2. Once you find it, choose the format that will best help you communicate it: a solo recording, an interview with an expert…

3. Prepare an outline of the important points to play and record the audio. Try not to exceed 40 minutes or make less than 20 minutes to make it more comfortable for listeners.

4. Choose the platform where you want to publish it. Create your channel and start loading your podcasts periodically to keep in touch with your audience.


Do not miss the opportunity to hop on the bandwagon of this new way of connecting with your target audience.


We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.



Synergies between Espai 114 and Lladó Consultor Group

Espai 114 is a support space for entrepreneurs and businessmen, where you can enjoy the different services of a business center, consulting and coworking space.




In our Business Center you can find various services, from renting a coworking table to a private office, a meeting room to do an interview or training for 20 people, domiciliate your companies to receive your customers and your correspondence and we will be able to manage your electronic notifications.

In addition, you can contract the technical services to carry out bonus training for your workers and also process a subsidy that may be suitable for your project. In short, we liketo deal withentrepreneurship and support new business projects and see them grow.

By clicking on this link of Espai 114 you can see the services we offer you.


coworking entrepreneurs


All these services and more, you can find them in Espai 114, a business center in the heart of Badalona.

As we know, all our clients are entrepreneurs or businessmen who need the services of a consultancy, and we go hand in hand withLLADÓ CONSULTOR GROUP. A team of professionals (economists, lawyers, labour advisors…) with proven experience and great reputation in the business consulting sector.




If you have hired or want to hire one of our coworking services or offices and want to have the consulting services of the labour, tax and/or legal departments, you should know that you will get a discount that will be applied to your monthly fee.

Ask us for this benefit and we will support you in your businessproject in all its aspects.


coworking badalona


We are the Badalona’s Business Center, to give visibility and possibilities to your business.

In Espai 114 we are a team; we want to inspire and accompany you.


The COVID LINE is the new direct aid for the self-employed and companies to deal with the COVID-19. 1 billion will be allocated to direct aid for SMEs and the self-employed in Catalonia. Exactly 993 million euros correspond to Catalonia of the 7 billion euros that the Central Government allocates to direct aid.


What is the budgeted amount?

The endowment of the line corresponding to direct aids arrives to the 7,000 million euros distributing 2,000 million euros between the Balearic and Canary Islands and the other 5 billion euros between the rest of the Autonomous Communities and the cities of Ceuta and Melilla.
Note: The distribution indicators to be applied by Autonomous Community will follow the line of the REAC EU funds using indicators of income, unemployment and youth unemployment.


covid help

Who can be a beneficiary?

The recipients of the aid will be the self-employed and non-financial companies that meet the following conditions:

Viable companies, but with solvency problems as a result of approved restrictions to slow the advance of the virus. Therefore, they will have to prove, through the quarterly declarations of VAT or indirect tax equivalent to a drop in turnover in 2020 above 30% compared to 2019.

Not having had a negative net result in the 2019 income tax return or IS.

Have the tax domicile in Spanish territory.

Not having a home in a tax haven.

Not being in bankruptcy.

Not to have ceased the activity at the time of the application.

Do not distribute dividends or increase the salaries of the management team in a period of two years.

Commit to maintaining the activity until June 30, 2022.

Be aware of tax and Social Security payment payments.

The applicant’s sector must be included in one of the following CNAEs that we incorporate at the end of the document. *

Note: Companies with a turnover of more than € 10 million and operating in several Autonomous Communities will be able to claim the aid in all of them and not only in those with their tax headquarters.


What are the quantities and their characteristics?

The Autonomous Communities and Cities of Ceuta and Melilla will be responsible for establishing the criteria for aid per recipient, so that the following maximum limits are not exceeded:

1. 3,000 euros in the case of employers or professionals who apply the objective estimation system in the Personal Income Tax.

2. For those employers and professionals whose volume of annual operations declared or verified by the Administration, in Value Added Tax or equivalent indirect tax, has fallen by more than 30% in 2020 compared to the year 2019, the maximum aid to be granted will be 40% of the additional drop in income in the case of micro SMEs and the self-employed (with up to 10 workers), and up to 20% for the rest of the companies ( more than 10 workers). Specifically, the self-employed who apply the objective estimation system in the personal income tax may receive up to 3,000 euros and between a minimum of 4,000 and a maximum of 200,000 euros the rest of the self-employed and companies. To set the amount, proportional tranches will be established depending on the size and the drop in turnover. The Autonomous Communities may set additional criteria. These direct aids will be finalist, being used to satisfy the debt and make payments to suppliers and other creditors, financial and non-financial, as well as the fixed costs passed on to the self-employed and companies considered eligible as long as they have been reported between on March 1, 2020 and May 31, 2021. First of all, payments to suppliers will be satisfied, in order of seniority and, if necessary, the nominal value of the bank debt will be reduced, with a reduction in the nominal value of the debt with public guarantee.


covid aid application


The Spanish Government has agreed to distribute the money through the Autonomous Communities within a maximum period of one month and 10 days, ie at the end of April and subsequently they will define the conditions and time for companies and self-employed people can apply for them.
Calls are expected to open in May and have been paid to beneficiaries before the summer.


Additional help material:

Real Decreto-ley 5/2021, of March 13th, of extraordinary measures to support business solvency in response to the COVID-19 pandemic.

Remember that in order to apply for the grant, you will need a digital certificate or Mobile idCAT. If you do not have a digital certificate, please contact us.


If you think you can meet the requirements and are interested in receiving this grant you can contact us at the following email:


*CNAE: 0710, 1052, 1083, 1101, 1103, 1413, 1419, 1420, 1439, 1811, 1812, 1813, 1814, 1820, 2051, 2441, 2670, 2731, 3212, 3213, 3316, 3530, 4616, 4617, 4624, 4634, 4636, 4637, 4638, 4639, 4644, 4648, 4719, 4724, 4725, 4741, 4751, 4762, 4771, 4772, 4777, 4782, 4789, 4799, 4931, 4932, 4939, 5010, 5030, 5110, 5221, 5222, 5223, 5510, 5520, 5530, 5590, 5610, 5621, 5629, 5630, 5813, 5914, 7420, 7711, 7712, 7721, 7722, 7729, 7733, 7734, 7735, 7739, 7911, 7912, 7990, 8219, 8230, 8299, 9001, 9002, 9004, 9102, 9103, 9104, 9200, 9311, 9313, 9319, 9312, 9329, 9523, 9525, 9601, 9604.

If you have a CNAE that is not listed, you can contact us. It is very possible that this list will expand as the call approaches.


Do you need financial solutions? Find out here how can we help you.


We are the Badalona’s Business Center, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.

What is a Business Center

In case you still don’t know for sure what a Business Center is, today we’re going to explain it to you.

A Business Center is a place that offers private workspaces and complementary services for companies, so that they can carry out their professional activity successfully.

It is a work center where companies from different sectors coexist.


Save time and money

Business Centers offer more flexible terms than traditional offices. With a single payment of the rent of the space, the company does not have to think about anything else, the center takes care of the rest: air conditioning costs, supplies, cleaning, maintenance, reception… You can see the comparison between renting a traditional office and renting a space in a business center in this old post.


In addition, companies can outsource tasks, saving time. Business centers have services such as mail reception, parcels, reception of visits, courier, secretarial, etc.


business center room meetings

Flexibility and workspaces

In our space you have availability of your office or coworking 24 hours a day and every day of the year.

In addition to the flexibility regarding the adaptation and evolution of your work. You can move from a coworking table to a private office or simply have your company domiciled at our address. In addition, you have a multipurpose room for hours to meet with your workers or customers.

You can decide the type of space and time you need it.



Key location, in our case in the center of Badalona, so that companies project a more professional image and thus provide greater visibility to their business and a good communication. This will make your image look favored.



This Business Center, at the same time, is a business consultancy. Lladó Grup Consultor is a consolidated consultancy, which was created in 1955, has other differentiated facilities and is located a few blocks from our space. Here you can receive labor, tax and legal advice without having to hire this service in another consultan advice outside your office.


secure business center

Secure business center

This 2021 will continue to be marked by the COVID-19 pandemic. Companies must adapt quickly to changes and secure their workers’ space. That’s why business workers are coming here to work remotely. We seek the safety of our customers, with protection systems between them and health measures.




Private offices

Business domiciliation

Meeting room

Financial solutions


Continuous formation


We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we form a team; we want to inspire you and accompany you.


Order your workplace with Marie Kondo

Tidy up your workplace, both what it’s seen it and what doesn’t. Marie Kondo can talk to us about organization. In case you don’t know her, Marie Kondois an expert organizer, a large entrepreneur and considered in 2015 to be one of the 100 most influential people in the world by the Time magazine. Well, he’s written a new book, “Joy at work”. This one will try to help us get more out of our businesses, waste less time, lead our teams better and enjoy our workday. At least, interesting, right?

The benefits of organizing actually go far beyond the domestic realm and are easily applicable to our professional life. Marie’s advice will help us optimize our time, be efficient, and focus on the most important tasks. Limit the number of unnecessary meetings that you could solve with a simple email. Learn to prioritize.


marie kondo

The order expert explains that searching for lost items averages one work week per year and employee. Within four years, that reaches a full month. In the United States alone, this loss of productivity would be $8.9 billion annually. Another example is a survey of workers in the US and the UK, about the loss of productivity for forgetting passwords that reaches at least $420 per employee annually. In a company of about 25 people, that equates to more than $10,000 a year.

Thus seen, the effects of disorder are devastating but, according to Kondo, there is no need to worry. Organizing is the solution. And here are the tips to keep your workplace organized:


sort desk

1. Organize both physical workspace and non-physical aspects including time, decision making, team management, meetings and social media.

In a survey of a thousand active American adults, 90% felt that disorder had a negative impact on their lives. Low productivity, a negative mindset, little motivation and little happiness. It is important to maintain a well-orderedworkspace, whether inthe office, coworking or working from home, as we spend many hours at work.

Among some of Marie’s tips for maintaining order at work, one of them is assigning a specific place for each thing, seeking maximum simplicity, and not dispersing storage spaces.


2. Choose only what awakens our joy.

If we ask ourselves ‘does this bring me joy?’ we discover what is really important to us. It has been shown that ordering the workplace improves performance and consequently increases the joy we get from our work.

When you get rid of all the unnecessary and have a well-ordered workspace, you’ll see your energy renewed.



3. Avoid excesses.

When we are inundated with things, information and tasks, our brains get overwhelmed and we lose our sense of control and the ability to choose. We are no longer able to take the initiative or choose our actions, we forget that work is a means to realize our dreams and aspirations and we lose our love for our work.


4. Embrace minimalism

In relation to the previous point, excess belongings are often friends with disorder and chaos. Remember the premise of “less is more” to apply it to all areas of your life. Stop accumulating the tickets and invoices you save just in case, delete old emails and throw away everything you no longer need. Here you have a Netflix series about Minimalism.


sort your workplace

5. Take breaks.

From time to time you have to stop and perform some muscle stretches. And let’s not forget to let the email rest too.


Remember: sort your workplace to keep your mind and ideas neat.

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 we are a team; we want to inspire you and accompany you.



Mobile phone addiction in coronavirus times

The truth is that there are many people addicted to mobile and most likely they don’t know it yet, especially since its use has been so normalized that it is not uncommon to see someone walking down the street and looking at the smartphone.

Nomophobia is the word that defines this addiction and means “irrational fear of being without the mobile phone. This word comes from: “no mobile phone phobia”.


  • Use your mobile phone while watching TV or just have it on, but paying attention only to the phone.
  • The person is constantly keeping an eye on the phone, even when they are with more people having a conversation.
  • If the person is nervous or irritated when they don’t have their mobile phone nearby, if they don’t have coverage or are running out of battery.
  • When you get to have physical problems such as muscle contractures, dry eyes…
  • Steal your sleep hours to dedicate them to social media.


There are some apps to check if you’re addicted, which make a statistic of how many times you unlock your phone. This way you can see if you really overuse.



At the moment that we are living, there is also the danger to the over-manipulation of this gadget.

As a result of the Coronavirus pandemic, people have had to confine ourselves to our homes and this has caused virtually the whole world to be paralyzed.

Leisure platforms like Netflix or HBO have a lot of subscribers these days. Schools and universities, to track classes, use programs like Blackboard or Google Classroom, and companies want to standardize contact with their employees through meetings through Teams, as most temworks are working from home these days.

In addition to these applications, along with WhatsApp, Skype and the like are allowing us to be in touch with our entire social circle,separated by the covid-19 quarantine.



Therefore, there are a large number of people connected for most of the day for one reason or another.

So, at this time more than ever, we must be vigilant and make responsible use of mobile phone and technology. And is that“the more exposure, the greater the risk”. This is what specialists in technological addictions argue.

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai114we are a team; We want to inspire you and accompany you.



Team leadership

Team leadership and management can seem like a simple job, but if managed poorly can end up giving serious problems.

That’s why decision makers in a business organization need to know how to lead a group of people.

Some people think that leader and boss is the same, but this statement is not true, they are two totally different concepts. The team leadership style is very different if you are a leader or if you are a boss, so it is very important to know how to differentiate them, as well as know what their characteristics and ways of acting are.

In short, a boss focuses on meeting the company’s goals in the times that are required regardless of the emotional component of their work team. On the other hand, the leader is in charge of the management of work teams taking into account the emotional component of his work team, and usually has training or knowledge in emotional intelligence.

A leader is the kind of manager that companies have to maintain and avoid losing in their organization, because they will know how to get the best out of the people who make up their team in order to achieve the goals set.

Every leader has to obtain and develop skills that allow him to lead a team, and sometimes these capabilities are already present in the person himself, and sometimes not. Fortunately with a lot of work and good training we can develop these capabilities.

La Sala from Espai114 offers several 100% subsidized courses, including the Team leadership course .

This course aims to help you achieve the following goals to be a good team leader:

  • Incorporate learnings of new ways of being.
  • Produce a change in the way you observe situations to declare opportunities.
  • Take action based on what you want to achieve, promoting commitments to the results, separating you from your explanations.
  • Lead teams with self-awareness and control.
  • Know how to define and identify leadership situations.
  • Define goals for a group you have to lead.
  • Incorporate motivational tools into team leadership
  • Incorporate group leadership conflict negotiation techniques.


Need to improve your leadership skills and be a good leader for your team? If so, don’t hesitate to sign up through our website!

We are the Business Center of Badalona, to give visibility and possibilities to your business. In Espai114 together we are a team; we want to inspire you and accompany you.






Business Center in Badalona

From Espai 114 we want to approach to Badalona a different business center, a meeting point foropportunities and support forentrepreneurship, freelance workers and remote work.


We are a modern coworking , with facilities and with the location that your business needs, in the center of Badalona.


We not only offer a common space among entrepreneurs in coworking format or individual offices, but we provide solutions to many of the concerns and problems that may arise along your business way.


OurRoom recieves training, negotiations, product presentations and services, as well as work interviews or conventional meetings. All this is possible thanks to the versatility and possibilities of our room, easily adaptable to any eventual need.


In this blog we will tell you some clues that can help you in your business development and other topics of interest.


We will give you support in such fundamental aspects as the financial one. Offering financial solutionswith the most appropriate product in the most appropriate financial institution, tailored to your project.


We will develop topics that we will transform in free face-to-face courses, as we suggest trainings related to managerial and sectorial skills. Even if necessary, we can create the training courses that most interest you.


In this blog we will be updated at work, tax and legal fields, so that you give safe steps in your day to day. We will do it by the hand of LLADÓ GRUP CONSULTOR. A team of professionals (economists, lawyers, labor consultants…) with proven experience and great reputation in the business consulting sector.


We are the Badalona’s Business Center, to give visibility and possibilities to your business.

In Espai114 together we are a team; we want to inspire and accompany you.