Digital media and current technology are increasingly providing us with more facilities to reconcile personal life with work. Thanks to the new ways of understanding work, we have given way to the figure of the digital nomad.

If you are not yet familiar with the term digital nomad, you may be interested in this post.

A digital nomad is, basically, that person who only requires the internet to work, whether as a freelancer or as an employee in a company. This fact makes it possible for him to carry out his work while traveling or moving to different places.

A digital nomad only needs a good internet connection to be able to do his work around the world. This figure decides to break with the routine of going to the office every day and works enjoying time and geographical flexibility.

More and more people decide to join this trend by becoming digital mixers. Following this trend you can achieve the same success as working from a physical company.

In our Espai114 Business Center we have digital nomads hosted continuously. Will you be next?

Being a digital nomad can provide you with great advantages:

1. Travel and see amazing places without the need to ask for holidays from work.
2. Enjoy flexible hours, since you organize yourself to be able to deliver or do your work on time.
3. Increase productivity.
4. Enjoying this lifestyle will make you more creative.

How to be a digital nomad?

It is true that not all companies are open to implementing this trend. But, if you want to start this adventure, you just need to have a few things clear:

First of all, this concept is a way of life. If you like to travel and change location every so often, this is the best option to reconcile both aspects.

In addition, you will not need many resources, just a laptop or tablet and a good internet connection.

You will also have to adapt your travel habits. This way of living does not give you the freedom to be out all day, but you will have to organize yourself to be able to combine it with work.

And, finally, you will have to be very organized to dedicate the necessary time to planning your work, setting goals and deadlines.

If everything we have explained fits you and your work, and you really value becoming a digital nomad, at Espai 114 we give you the possibility to domicile your company at our Business Center in Badalona.

We are the Badalona’s Business Center, to give visibility and possibilities to your business. In Espai 114 together we are a team; we want to inspire and accompany you.

The crisis generated by the pandemic has meant a major change in the dynamics of meetings and events. The slow recovery of the sector has caused many companies to look for various alternatives to continue developing events safely.

It is clear that face-to-face meetings will not disappear, as human interaction is very important for exchanging knowledge. It is for this reason that the best option currently is hybrid events, which are held virtually and in person at the same time.

What is a hybrid event?

A hybrid event is one that takes place in a physical location, with limited capacity and, at the same time, another part of the audience attends online.

This format is very useful when some attendees cannot attend in person.

Advantages of hybrid events

1. Online attendance allows us to get real-time feedback from participants, providing relevant information such as exact numbers of attendance, degree of interest, time spent in the room, percentage of interaction, etc. Which allows the organizers to make strategic decisions about the development of the event itself.

2. In this type of event, the costs are lower than the fully face-to-face ones, since a large part of the costs of travel, hotels, transport, catering, etc. are dispensed with.

3. It allows you to get a wider audience, since the virtual option can reach a larger volume of people.

4. This format is more friendly for the new generations, they are already more common at online events.

Now that you know what hybrid events are and what their benefits are, do you think they fit your business? If the answer is positive, La Sala d’Espai 114 is at your disposal so that you can hold your events, both hybrid and face-to-face.

We are the Business Center of Badalona, to give visibility and possibilities to your business. In Espai 114 together we form a team; we want to inspire you and accompany you.

For decades, the working day started at 9 am and ended at 5 pm with only a break at noon for lunch. Thanks to the pandemic we just went through, all that has changed. Workers have been able to organize their work autonomously and do it when they want.

This change has given rise to other new work models, including the “non-linear working day”. People who decide to do this modality can do the work outside the traditional block of hours.

By working asynchronously, that is, having different schedules than their colleagues, workers can complete tasks with great flexibility and spread throughout the day. What we achieve with this new method is that employees can adapt their work schedules to their personal lives, instead of the other way around.

If we look back a few years, we can see that “non-linear days” were not very well known. Instead, right now almost everyone has adopted a more flexible way of working and this makes the workers in a certain way
be much more productive.

It is clear that not all employers will give their workers this degree of freedom. But in the new world of work, “non-linear” days will have more prominence in some sectors.

According to experts, asynchronous work has countless advantages, as long as certain precautions are taken.

The first advantage of all is that greater flexibility often translates into greater productivity. Instead of concentrating for 8 hours straight, employees can break their day into blocks that better fit their routines and, in this way, have more control over time.

The second advantage is that the work focuses on the results and not on the activity that is carried out. This leads to workers having more control over their time and how they manage it. This methodology considerably reduces the risk of suffering exhaustion and stress.

In addition to all this, asynchronous work allows us to save time in commuting, perform administrative tasks in hours of low productivity, maximize and make better use of free time and save money by doing the
meals at home

Non-linear work will be our new future.

We are the Badalona’s Business Center, to give visibility and possibilities to your business. In Espai 114 together we form a team; we want to inspire you and accompany you.

The marketing plan is a document where we find an analysis of the situation of the company, the objectives to be achieved, the strategies to be followed and the planning to carry them out.

It is the guide that guides the company when deciding the steps to be taken at all times. This document usually has one year of validity, since it is convenient to review it annually and renew it. We will need to develop new objectives, re-investigate and evaluate the market and the competition, our target, what we have achieved and what we have not. With all this, we will be able to re-propose a new plan that adapts to the new reality.

Although it is a fairly heavy and long process, we must take into account that it is important to validate the information to know if everything that had been raised has worked and evaluate the current situation.

Why is the marketing plan important?

– To know your market share and, therefore, to have a better view of the sector.

– To better understand your competition and your strengths.

– To better focus the objectives and guarantee a good resolution of these.

– To periodically evaluate whether or not your actions work.

Phases of the marketing plan

Within the plan, four important parts stand out:

This is a Silvia Mazzoli scheme with the most relevant phases and, within them, what are the steps to follow to complete a good marketing plan for your company. And as we have already mentioned, a good marketing plan is important since it helps to have a clearer view of the objectives and allows to optimize and achieve the objectives set in a more organized way.

We are the Badalona’s Business Center, to give visibility and possibilities to your business.

In Espai 114 together we form a team; we want to inspire you and accompany you.