WAYS TO INCREASE YOUR DIGITAL PRESENCE

Today, having a solid digital presence is essential for the survival of any business. For this reason, we give you some tips to improve your digital presence.

The first tip is to take care of your website, since first impressions are the most important. For many users, the website is the presentation of their brand. If it is well designed, it will capture attention and increase your digital customers.

The second relevant point is to adapt everything for mobile phones, since Google gives priority to this content. For more success, make sure your site is adapted for these devices.

The third tip is to have an SEO strategy. It is one of the best ways to improve your digital presence and make it easier for your customers to find you.

Another important thing is to include a SEM strategy. SEO is essential for customers to find you on search engines, but it can take some time. If you want to be visible immediately, make paid ads on search engines or social networks.

The fifth tip is to create a Google My Business profile for your business, especially if you have a physical store. This will allow you to appear on local search engines and make it easier for potential customers to find you. Make sure you fill in all the details on your file and keep it updated.

Asking for reviews from your customers is also crucial, as this influences your position in Google My Business. Remember that to get good reviews, it is essential to offer an excellent service to your business.

Last but not least, the seventh tip is to promote yourself through social media. These platforms are a great way to increase your online presence as they allow you to increase the number of views on your posts. In addition, thanks to the information that networks have about their users, you can segment your target audience more precisely and create ads focused on your customers.

We are the Business Center of Badalona, to give visibility and possibilities to your business. At Espai 114 together we form a team; we want to inspire you and accompany you.

Protect your business: how to avoid scams in messages and emails

In the competitive business world, maintaining the security of your personal and banking information is essential. The self-employed and small businesses are often the target of scams and cyber attacks, and that is why today we bring you some effective tricks to avoid falling into the trap of fraudulent messages and emails.

At Espai 114, we care about the security of your company, so we want to share with you these key tips to keep cyber scammers at bay.

  1. Keep your systems updated: One of the most common mistakes is not keeping your operating systems and software up to date. Updates often include security enhancements that protect your information from known vulnerabilities.

  1. Always check senders: Don’t open emails or text messages from senders you don’t recognize. Scammers often pose as banks, service providers, or even colleagues, so always check the sender’s authenticity before clicking on links or downloading attachments.

  1. Do not disclose confidential information: Your bank or service provider will never ask you to share personal or financial information via email. If someone does, be suspicious and communicate directly by phone with the entity in question.

  1. Use two-factor authentication (2FA): Enabling two-factor authentication for online accounts adds an extra layer of security. This means that even if a scammer gets the password, they won’t be able to access your account without a second verification method.

Stay safe

 

  1. Learn to identify phishing signs: Fraudulent messages often contain spelling or grammatical errors, urgent action requests and suspicious links. If something seems strange, feel free to verify its authenticity before moving on.

  1. Use a reliable security solution: Updated antivirus and antimalware software can help you detect and prevent threats before they reach your inbox.

Stay safe

  1. Educate your team: If you have employees, make sure they are informed and trained to identify potential cyber scams. Safety should be a team priority.

In Espai 114, we are committed to protecting your business and your data. Keep cyber scammers at bay by following these tips and ensuring the integrity of your personal and financial information. Your business and your peace of mind are our priorities.

We are the Business Center of Badalona, to give visibility and possibilities to your business. At Espai 114 together we form a team; we want to inspire you and accompany you.

The benefits of coworking in Badalona for freelancers and small businesses

The business world is constantly changing and for freelancers and small businesses in Badalona, finding the right formula for growth and success can be a real challenge. One option that has become popular in recent years is coworking, and it’s not hard to understand why. Coworking spaces in Badalona offer a number of benefits that can be vital to the growth and success of your business.

 

1. Reduce costs

One of the biggest obstacles for freelancers and small businesses is the cost of renting a private office. Coworking spaces in Badalona allow professionals to reduce costs, which translates into a much more affordable rent. This frees up capital to invest in other areas of the business.

 

2. Quality infrastructure

Coworking spaces like ours at Espai 114 are designed to provide a complete and quality infrastructure. They offer high-speed Internet access, well-equipped meeting rooms and common areas for collaborative work. This means that you do not have to worry about investing in expensive equipment.

 

3. Flexibility and scalability

Coworking in Badalona allows you to be flexible according to the needs of each one. As they are usually a monthly payment, as the business grows, it is easy to upgrade to a larger space without the hassles and expenses associated with moving to a traditional office.

 

4. Collaboration network

One of the most valuable aspects of coworking is the ability to connect with other professionals and entrepreneurs. Being surrounded by people with different experiences and skills can foster collaboration, generate new ideas and open up business opportunities.

 

5. Professional environment

Even if you don’t have your office, working in a coworking space gives you a professional environment that can boost your motivation and productivity. In addition, these spaces usually have reception services and staff that can improve the image of your business.

 

6. Reduce insulation

Self-employment often leads to isolation. Coworking spaces in Badalona provide a social and collaborative environment that helps combat loneliness and provides a sense of community, which can have a positive impact on your mental and emotional health.

 

In short, coworking in Badalona offers a profitable and efficient solution for freelancers and small businesses that want to grow and succeed in a competitive business environment. Benefits include lower costs, quality infrastructure, flexibility, professional environment and reduced isolation. If you want to boost your business and enjoy these benefits, consider using a coworking space like Espacio 114 in Badalona.

 

If you are looking for a coworking space in Badalona that meets these criteria, do not hesitate to contact us.

 

We are the Business Center of Badalona, to give visibility and possibilities to your business. In Espai 114 together we are a team; we want to inspire you and accompany you.

 

How to optimize your time working in a coworking space

Time management and productivity are vital factors for the success of any professional or entrepreneur, especially in a dynamic environment such as today’s world. If you are self-employed or a small business operating in Badalona and you use a coworking space like ours, here are some effective strategies to maximize your time and improve your productivity.

 

1. Effective planning

One of the biggest benefits of working in a coworking space like Espai 114 is the possibility of escaping the distractions of our home or the daily routine. Coworking is a conducive environment for concentration. Take some time to plan your day before you start working. Set clear goals and priorities to ensure your time is used effectively.

Effective planning

 

2. Use time management tools

There are many online applications and tools designed to help you manage your time effectively. Apps like Trello or asana can help you organize your work, set deadlines and track your progress.

time management

 

3. Set a defined work schedule

One of the most common challenges of being self-employed is the tendency to overwork. Set a clear work schedule and respect it. This will allow you to set boundaries between work and your personal life, avoid burnout and improve the quality of time you spend working.

timetable

 

4. Take breaks strategically

Don’t underestimate the power of taking regular breaks. Studies show that taking short breaks during the workday can improve concentration and creativity. Take advantage of the common areas of your coworking space to relax or go outside for a walk.

Breaks

 

5. Collaboration and knowledge exchange.

Coworking is not only useful to have a workspace but also to be surrounded by other professionals. Take this opportunity to collaborate, share knowledge and learn from your colleagues. The synergies created in a coworking environment can increase your productivity in unexpected ways.

Collaboration

 

In short, time management and productivity are essential aspects for any self-employed or small business in Badalona that uses a coworking space. Through effective planning, the use of the right tools and the creation of healthy habits you will be able to make the most of your shared work time and successfully achieve your goals.

 

If you are looking for a coworking space in Badalona that offers you a conducive environment to boost productivity, do not hesitate to contact us. Our coworking space Espai 114 is designed to meet your professional needs.

 

We are the Business Center of Badalona, to give visibility and possibilities to your business. At Espai 114 together we form a team; we want to inspire you and accompany you.

 

Holidays: how to disconnect from work

As every year, the arrival of the holidays is an opportunity to disconnect from daily working life.

 

Although this time of year is in itself a break for most, there are people unable to completely disconnect. This difficulty is given because they cannot break the dynamics of stress and alertness in which they find themselves in their work day.

 

In order to completely disconnect from routine and reconcile work and personal life during these holidays, we give you 3 fundamental and effective tips:

 

1 . Leave work planned: Some people suffer from anxiety about tasks they have left unfinished before the holidays or simply feel anxious about what they will do when they return to work. To avoid worries, we can make a brief plan of the tasks that we will have to do on the way back, so that we can put ourselves in context when the time comes.

 

2 . Isolate yourself from technologies: Electronic devices can cause you physical discomfort, such as headaches or redness of the eyes. Take advantage of these days to feel in your best physical condition, rest and have energy to enjoy the summer plains. Also, if you work with technology, letting your eyes rest from screens will be beneficial.

 

3 . Spend time with family and friends: The people we love are a source of therapy for us. Spending quality time with loved ones, such as family and friends, helps us mentally disconnect from work and encourages us during the holidays. There is nothing like making plans or going out to enjoy fun activities during the summer in good company.


Remember that rest and disconnection are important to recharge energy and fully enjoy your holidays. Don’t worry about work during this time and allow yourself to relax and enjoy every moment. Happy holidays!

 

We are the Business Center of Badalona, to give visibility and possibilities to your business. At Espai 114 together we form a team; we want to inspire you and accompany you.

 

Do you want to set up a coworking?

According to our experience in Espai114, we want to offer you several tips in the situation that you want to create your own coworking.

First, you must perform a thorough market research according to your area. Studying the current demand for coworking spaces, the competition and the specific needs of those professionals or companies you are going to address.

With this research you will find the existing demand in the chosen location, the competition already implemented or that intends to be created soon, the profile of your target audience, which will vary depending on the location, the pricing Implemented in competitors and their different business models, as well as ideal locations to build your business.

It is important to keep in mind that the location of your coworking It is a fundamental variable to guarantee its success. Look for a central and easily accessible location, preferably close to areas with businesses, universities or centers of business activity with a good public transport connection and sufficient parking.

Design a space useful and attractive that conveys a desire to collaborate and be productive. Consider different types of areas, such as open spaces, meeting rooms, rest areas and private areas with a stable high-speed Internet connection and adequate office supplies. Unless you are an architect, designer or have extensive experience in this field, you should choose the right professional who captures and develops your idea correctly.

You must offer services and amenities to your customers to add value to the development of their activity. These services include: 24-hour assistance, reception service, fully equipped meeting rooms, rest areas with coffee and refreshments, printers and scanners, and housekeeping.

Normally, the coworker wants to have freedom of decision and flexibility. To do this, it provides different membership options and Flexible rental plans to be able to adapt to all the needs of your customers. You can offer monthly, daily, or even hourly memberships, depending on what your target market demands. This will help you adapt to their different situations, obtaining greater opportunities for your business.

If being a facilitator and manager of coworking you do not have more activities and you can focus all your attention on the management of the area with full dedication, encourage interaction and networking among your team members, organizing events, workshops and activities that promote collaboration and knowledge sharing. This will help create a more community and attractive environment for other professionals.

Design a marketing strategy Effective and safe to promote your coworking. With the use of channels such as social networks, online ads, collaborations with other local companies and commercial events to be able to show your space to other people. To do this, you have at your disposal payment tools, such as Adwords or specific campaigns on social networks and multiple free channels. Whenever you have the opportunity to promote yourself, do it.

Make sure you have solid financial planning. To get it, calculate all your initial costs, such as the rent of the premises, furniture, utilities and marketing. Also remember to consider expected revenue based on memberships and other additional services. If you offer flexible hiring plans, you will cause your income to be not stable. It is important to take this into account, as it is fundamental for the sector. Finishing with the planning, look for additional services that you will discover during your market research, which provide economic stability.

Provide excellent customer service. Listen to your customers’ needs and try to find ways to satisfy them. It responds quickly to queries and offers solutions that work to problems that may arise. Although, to give this good service, you have to have specific training and experience, total availability and customer orientation can be of great help.

Once the business is up and running, keep abreast of market developments and professional demands. Make adjustments and improvements to your space and company services as needed to remain competitive and be able to please your customers with the changes made.

We are the Business Center of Badalona, to give visibility and possibilities to your business. In Espai 114 together we are a team; we want to inspire you and accompany you.

 

Do I become self-employed or form a company?

The choice between becoming self-employed or incorporating a company depends on several factors.

Here I will provide you with an overview of both options so you can make an informed decision.

Being self-employed means working independently and being solely responsible for your business. Some advantages of being self-employed include:

Ease of establishment: Registering as a self-employed is a relatively simple and fast process. In a few days it can be processed correctly, although we advise you to do it with the help of a qualified advisor, such as Lladó Consulting Group.

Total control: You will have full control over your business and decision-making.

Fewer legal requirements: Self-employed have fewer legal obligations and requirements than companies. They depend on several factors, and not all self-employed workers have the same obligations to public institutions. You must be well informed before registering.

Tax benefits: some expenses related to their professional activity can be deducted from the tax return.

However, there are also some disadvantages:

Unlimited liability: As a self-employed worker, you are personally responsible for all debts and obligations incurred by your business. Unlimited liability can be an important factor to consider when deciding whether to become self-employed or incorporate a company. If you value protecting your personal assets and separating your personal finances from your company, it may be preferable to form a partnership.

Growth limitations: Being self-employed can make it difficult to get financing to expand your business. Limited economic resources. Limited investment capacity. Time and capacity limitations. Market and competition limitations.

On the other hand, incorporating a company implies creating a legal entity separate from the partners. Some of the advantages of setting up a company are:

Limited liability: In a company it implies that the partners or shareholders are not personally responsible for the debts and obligations of the company, limiting their liability to the capital or shares that have been invested in it. This protects your personal assets in case of financial difficulties of the company.

Greater financing capacity: It is easier to get financing for a company through loans or sale of shares. There are financial institutions that have specific financing products for incipient projects, which meet some requirements.

Growth and expansion: A company offers more opportunities for growth and expansion compared to a self-employed professional. The image of a company is characterised by a more formal and complex organisational structure, with the participation of multiple partners or shareholders, a clear division of responsibilities and a greater capacity for financing and business growth. On the other hand, the image of a self-employed person shows a person working autonomously, assuming all the responsibility for their business and with a simpler structure, but with less capacity for growth and less protection of their personal assets.

However, there are also some disadvantages:

Greater administrative complexity: Companies have more legal and accounting requirements, which implies more paperwork and associated costs. Constitutional procedures. Accounting and tax obligations. Government bodies. Modifications and changes in society.

Increased supervision and regulation: Companies are subject to stricter regulations and audits.

It is important to assess your specific needs, goals, and circumstances before making a decision. In addition, it is advisable to seek the advice of a professional, such as a lawyer or a tax advisor, to obtain a more precise and personalized guide depending on your situation.

From Espai 114 we support you when starting your company by offering you entrepreneurial tools, business domicile and professional activities, financial solutions, consultancy, coworking space…

We are the Badalona’s Business Center, to give visibility and possibilities to your business. At Espai 114 together we form a team; we want to inspire you and accompany you.

Opening your company: 5 tips before doing it

Currently, opening your own company can seem easy if you have enough money, have a well-structured idea of what you want to do and are willing to be your own boss, being able to control most of your working life.

Even counting on the above, it is likely that, being a first-time entrepreneur, you will fall into some mistakes when wanting to create your company. Get advice from competent professionals, and share your initiative with them. They will enrich your point of view and help you make key decisions at an early stage.

We offer you 5 useful tips to consider before opening your own company.

  1. Develop your business idea. It is important, before opening a business, to have a clear idea of what you want your company to be about. If you already have it, it is the perfect opportunity to develop the products or services that you as a company want to sell or offer, defining its purpose, the customers you want to capture and the benefits you expect to obtain a Business Plan.
  2. Structure your time. Once you have a clear idea of ​​your business, make a calendar. Set a timeline. It will help you organize the time you will devote to achieving the different milestones you set as your goal. Use the tools we offer in our Entrepreneurship Tools section.
  3. Financial strategy and operations plan. Have a financial forecast that includes income, costs, expenses, cash flow and income statement. In addition, establish your funding sources and any additional capital requirements. It is also necessary, if your business meets certain requirements, that you describe the operational processes of your company, from the acquisition of raw materials to the delivery of the final product. If you have specific location, logistics or infrastructure needs, think about it and keep it in mind.
  4. Do you need human resources? One of the advantages of being your own manager is being able to choose the right people to work with you during this process. They can be occasional collaborations or salaried persons. The cost differs between the two options, but also their time availability. If you need to hire your own staff, you will need the services of a consulting firm such as Lladó Grup Consultor.
  5. Start your business safely. Identify potential risks that could affect your business and develop strategies to mitigate them. This may include financial, legal, operational or market-related risks.

From Espai 114 we support you when starting your company by offering you entrepreneurial tools, business domicile and professional activities, financial solutions, consultancy, coworking space…

We are the Business Center of Badalona, to give visibility and possibilities to your business. At Espai 114 together we form a team; we want to inspire you and accompany you.

STORYTELLING FOR ENTREPRENEURS

Storytelling is used in entrepreneurship as a tool that will help you capture the attention of your clients, communicate with them and make your projects successful.

Capturing the attention of your current and potential customers is important to generate income and give a good brand image. For this reason, storytelling will be the perfect tool to achieve all these objectives.

Storytelling is the art of narrating a story with the ability to transmit certain feelings to the user of that narrative.

Regardless, from the messages transmitted, users should feel identified or attracted by these feelings. It must have a positive impact and ensure that the message last in the minds of consumers in a memorable way.

This concept can be applied both to tell the story of your company and those of your products or services.

Storytelling

To carry out a storytelling correctly, we must take into account a series of foundations to build a well-told story.

First, we must establish the topic or message you want to transmit and decide through which emotions we want to do it. It is these emotions that will connect with the receivers of the story. Next, this story that you want to narrate must be structured according to the message. What is the objective, the theme, how it will start, how it will end, etc. Finally, the main characters or elements that will give life to the story or that will be in charge of its narration must be defined. (Here you will find an example of Storytelling).

Storytelling

Once these foundations are established, it’s time to start scripting the story and doing a market study. In this way we will be aware of our current situation, what our competition is like, if you have ever used storytelling in your company, what things we can improve, which ones we cannot, etc.

If you don’t know how to connect with your audience or how to explain who you are, your company, products or services, using storytelling is a great solution.

We are Badalona’s Business Center, to give visibility and possibilities to your business. In Espai 114 together we form a team; we want to inspire you and accompany you.

 

Tell your story!

 

The festivities of Badalona: The “Cremada del Dimoni” (The Devil’s Burn)

During the month of May, the festivities of Badalona give light to the city with the “Cremada del Dimoni” (The Devil’s Burn) and Different activities to awaken the feeling of belonging of all Badaloneses and fill the city with joy. This is the most symbolic and representative act of these festivities and takes place on May 10 on the night of San Anastasio.

This tradition began in 1940 when Badalona invented a new festival to eradicate the social depression caused by the war. Within this period, the origin of the devil arises from the burn of a figure by fishermen on the beach of Badalona. It is at this time, where on May 11 of that same year, the figure of a demon is burned in honor of the city, giving meaning to this day during the following years.

The tradition makes that every year a different design of the devil is made, chosen through a popular contest called “CREMA’L TU” (Burn It Yourself), where all inhabitants over 16 years old can present themselves with their designs, and from which the winner will be chosen.

All this is possible since for Badalona the participation of its inhabitants in the May festivities is indispensable. People give life to the parties and this feeling is revived with the sale of all their products and the different shows for the inhabitants of the city.

These shows range from the most important, which would be the Devil’s Burn, accompanied by fireworks and music, to activities such as concerts by well-known artists, correfocs, stops with figures, dance and poetry shows, performances for children, etc.

As every year, the devil represents a specific social issue. For this 2023, the theme of the devil’s design has been low emission zones. Where the figure of the devil has different burned cars around it, representing those who do not comply with the rules of the ZBE (Low Emission Zone).

We are the Business Center of Badalona, to give visibility and possibilities to your business. In Espai 114 together we are a team; we want to inspire you and accompany you.

 

Let’s burn it!