Inbound Marketing: How to capture and maintain my clients?

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What is Inbound Marketing?

Attracting and retaining customers, according to salespeople, is one of the most difficult tasks, but at the most important time for the company. This is a long-term task.

 

Clearly, the work of a company is to get customers and that they continue to work with us but this entails a great dedication.

 

According to data from IDC (Contribution Data Report) customers think of 39% that their experience is a key factor in buying back or relying on a company. Therefore, taking this percentage into account, we share a strategy to maintain and capture our potential customers.

The strategy we will focus on is the so-called Inbound Marketing, which is one of the keys to success for 2022. This strategy aims to make it the customer himself who finds the company.

 

Customer Acquisition Strategy

 

 

Inbound Marketing: What is it?

 

It is a digital strategy that seeks to attract customers with useful, attractive and relevant content for them.

 

The origin of Inbound Marketing dates back to the 1950s, when the market research technique arose and this allowed marketing professionals to collect information about the interests of buyers and thus create campaigns better adapted and segmented by consumers.

How do we make the customer find in the company? Through the creation of quality content and that’s attractive to capture the customer and be able to satisfy their need.

 

Inbound Marketing Phases

 

The 4 Phases of Inbound Marketing:

 

1. ATTRACTING unknown

 

This first step is key to success. We have to define who our customers are. With this we will get to know our potential customers and we will be able to know how to reach them to capture them.

 

Once the profile of our potential customer has been analyzed, we will create content of interest to him and share it using social networks and/or a blog. In a blog, we will have to use keywords that will help us obtain a better SEO and we will position ourselves better in internet search engines.

 

Inbound Marketing AttractIng Phase

 

2. CONVERT visits

 

In this step customers already know us. They know how we can cover their needs and that’s where we need to act.

 

Our goal is to collect a record of the visits that we may have had on our website, online store or social networks. We need to find a way to collect relevant information from our customers for us so that later we get in touch with them.. For example, using subscription forms, calls-to-action or landing pages.

 

Phase Convert Inbound Marketing

 

3. CLOSE client

 

Next, we need to get our leads to be attracted to our content so that they finally become in our customers. With the previous step we have already obtained a customer database. Now we have to prepare ourselves to offer a solution to your needs or problems. We will have to do it by offering relevant and accurate information, so that it finally chooses us and not the competition. We can do it through newsletters, specific actions, CRM…

 

Phase Close Inbound Marketing customers

 

4. DELIGHT the promoters

 

In this last step (one of the most difficult, but at the same time one of the most satisfactory) we must try to build customer loyalty.

 

For the company a loyal customer is one of the best rewards. Our goal is for the client to trust us again and repeat.

 

For this step we may use content on social networks, event organization or satisfaction forms.

 

Inbound Marketing Promoters Phase

 

Following these four phases we put Inbound Marketing into practice. It is a process that takes time but in a short to medium term bears fruit.

 

 

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.

Podcast: communicate with your audience.

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The way in which the public consumes content continues to evolve and new ways of communicating constantly appear that help us connect with our customers.

Each channel has its advantages and disadvantages, and the format that best suits the present day is the one that achieves the most followers.

It wasn’t so long ago that blogging, like this one, was one of the most consumed forms of communication. To read them was to be informed and up to date. With the acceleration of our pace of life and the speed with which we consume the contents, podcasts are currently the most sought after medium to learn and follow topics of interest.

 

podcasts

The Podcast: what does it consist of?

The podcast is a method of distributing content in audio format. The communicator or company records and transmits information on a topic through a monologue or interview.

This content is transmitted through a channel created on a hearing content platform such as SouncCloud, iVoox, Spotify... And it can be consumed both online and offline, since there is the possibility of downloading the programs.

The interesting fact of this type of communication is that the listener can consume it with hands and eyes free. This makes it a star format to listen to while doing other activities such as sports, housework or even working in the office.

According to the 2020 Digital News Report, 55% of Spaniards said they had listened to at least one podcast in the last month.

If we focus on the audience, users between 45 and 54 years old consume the most, practically to the same extent women and men. The most sought after topics are history and beliefs (28.1%), leisure (21.5%) and current affairs and society (13.8%).

 

create a podcast

How to use the podcast to reach customers?

1. Find the hook theme that will make your content of interest. What knowledge can your company offer that will attract potential customers?

2. Once you find it, choose the format that will best help you communicate it: a solo recording, an interview with an expert…

3. Prepare an outline of the important points to play and record the audio. Try not to exceed 40 minutes or make less than 20 minutes to make it more comfortable for listeners.

4. Choose the platform where you want to publish it. Create your channel and start loading your podcasts periodically to keep in touch with your audience.

 

Do not miss the opportunity to hop on the bandwagon of this new way of connecting with your target audience.

 

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.

 

 

Return from holiday and how to deal with it

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How to deal with the return from holidays?

 

Once September has begun, few people have yet toreturn to work after a few days off.

Suddenly moving from a state of prolongedrelaxation and recreation to a marked daily routine of tasks and projects, can cause a sudden change that leads to a loss of motivation and interest.

 

This situation is called post-holiday syndrome and is shown in the form of tiredness, a misaligned sleep cycle, lack of concentration, apathy…

You don’t have to worry if this list of symptoms looks too much like how you feel on your return to work, since this “syndrome” will last a few days before it disappears.

Are you employer, freelance or employed? Either way, consider returning with enthusiasm. Set new goals and objectives to help you maintain motivation. You return from the holidays with the batteries loaded and the new beginnings are accompanied by new opportunities.

 

holiday

Whether you have already finished your days off as if you still have a few to enjoy, the following tips can help you make your return a little easier.

1. If you have not returned yet to work, try not to do so on Monday, as far as possible. In this way, the more advanced the week, the fewer days will remain for the weekend and you will be able to make a more graduated return.

2. Strive to establish sleep schedules that are more compatible with your working day. Make sure you go to sleep early so that the next morning’s awakening doesn’t make you harder.

3. Incorporate physical exercise activities into your daily life, which will help you de-stress and generate serotonin that will improve your mood.

4. Do not forget your social life completely once you start working. Keep scheduling meeting with friends or family to disconnect some time during the week.

5. It is important to take care of the space where you work and make sure that you maintain a good organizationand you have everything ready for your return to work. Otherwise, picking up the pace of work again can be more difficult.

 

space 114 office

If you are self-employed and/or work from home, a new space to develop your work activity can help you to return to a less heavy routine. Count on our coworking space or one of our private offices in the center of Badalona to start an easier holiday return.

 

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.

How to relax during the holidays

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We are at the end of July and for many this means preparing to enjoy the holidays. Some have already done so and others still have a few weeks left to start them.

 

With the current situation, holidays are more important and necessary than ever, not only for the worker who makes them, but also for the company. These days off are not just a right or a privilege, they are necessary for physical and mental well-being.

 

Enjoying a few weeks out of the work routine helps us to increase our creativity and productivity, which is interesting both for the personal motivation that it entails and for the company.

 

Just as our body needs to sleep every day to rest and recover for the next, it is also necessary to give us this time away from our workplace annually in order to get fresh air, relax, gain strength and come back with more desire and new ideas.

 

disconnect

Sometimes we find it difficult to disconnect completely when we are on vacation. Here are some tips that can make it easier:

– A few weeks before the holidays it is important to anticipate the aspects of our work that we must leave closed and prepared. In addition, we can also anticipate possible unforeseen situations and notify our colleagues about what they can do if we are not there.

– Think positively. With all the free time in the world, maybe we get in front of the news more often or give ourselves the pleasure of buying the newspaper every day back from the bakery. This situation can lead us to be overinformed, especially of negative or hopeless news, which can worry us and interfere with our mental rest.

– Avoid boredom. Getting too bored can lead to discomfort and negative thoughts. To avoid this, go out every day even if you don’t need it. It will help you occupy your mind.

 

vacation

 

Apart from this, we recommend that you take advantage of the holidays to do what you are passionate about and you can not do in your day to day.

From Espai114 we wish you a vacation full of rest and total disconnection.

 

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire you and accompany you.

 

 

 

 

 

 

 

 

 

 

To accept bitcoins in your business

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For a business to start accepting Bitcoins is to take a step forward towards new technologies. Since they were launched in 2009, cryptocurrenciesare changing the way money is viewed and handled.

Unlike credit card networks and payment processors like PayPal, Bitcoins are not owned by a company. Cryptocurrencies are the world’s first fully open payment network that anyone with an Internet connection can participate in.

To accept payment in Bitcoins in your business is not as complicated as it might seem. You simply need a tool called wallet, which will allow you to receive the cryptocurrency when you are paid by a customer, store it in your virtual wallet and, after that, deliver the product to the buyer or offer your service.

collect with bitcoins
WHAT ARE ITS ADVANTAGES

– It has no cost. There are no commissions. Accepting payments through cryptocurrencies has no cost to you as a business.

– Starting to accept payments with cryptocurrencies will not take you more than 2 minutes.

– There are no fake Bitcoins. There is therefore no fraud. Another plus point is that the sender cannot roll back transactions.

– It is a global currency that allows you to receive payments worldwide.

– Your accounting is simplified by digitally recorded all transactions.

– You can receive the payments you want and of any amount, without limits.

– It helps you stand out from the competition.

– Guarantees the privacy of the transaction. The movement does not contain any identifying information for the buyer or seller.

– They are an example of security. Since its inception, it has never been possible to successfully hack the Bitcoin network.

cryptocurrency drawbacks
WHAT ARE ITS DRAWBACKS

– The rapid fluctuation of its value can cause you to incur a loss if after accepting a payment the value of the cryptocurrency drops.

– Although cryptocurrencies are already a very common topic of conversation, not everyone has them or knows how their transactions work.

– There is a regulatory vacuum because some governments still do not know how to regulate Bitcoin.

 

Using cryptocurrencies as a means of payment is not illegal in any free country in the world. However, accepting cryptocurrencies does not exempt from fulfilling the same obligations as with payments in traditional currencies.

In the case of Spain, you must collect VAT when selling a product or service regardless of the currency in which you are paid. If you sell a jacket of € 100, you must charge € 121 with VAT included,and on the ticket you will show the applied bitcoin-euro quote, with the name of the platform used, indicating the total in Bitcoins that you have charged the customer.

 

Cryptocurrencies

Now that you know the advantages and disadvantages of accepting cryptocurrencies asa form of payment, you will be able to clearly evaluate if it is a payment method suitable for you or your business. In any case, you should consider it as a way to expand or improve your business, and not to solve some problem.

If you decide to accept bitcoins as a form of payment, do not forget to study this topic before.

We offer you tax, labor and legal advice for your business or enterprise. As well as easy access to financing and public subsidies.

 

We are the Business Center de Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire you and accompany you.

 

Entrepreneurship in times of (post)pandemic

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Are you thinking about starting an entrepreneurship and you are not sure if its the right time? Read on.

 

We do not dare to say it out loud, but it seems that the light at the end of the tunnel is already closer. It has been (and is still being) a time of change and adaptation to all levels of our lives. Among other things, the COVID-19 pandemic has turned the economy on its head. Sectors that were previously stagnant are now indispensable. Others have become less important or obsolete.

 

In this situation of transformation and uncertainty, it may seem more risky than usual to take the initiative in the business world. But, times of change sometimes generate very good business and entrepreneurship opportunities.

 

Therefore, this stage should not take away our desire to embark on new projects both work and personal.

 

We all agree that this situation has done a lot of damage to different sectors and businesses and has also caused a resurgence of some others.

Some examples of business that, due to the current situation, are booming, are the following.

online training

Online Training. They say that life is a constant learning. Even more so today, when people are preparing more and more for working life. Distance learning has become a necessity during these long months and now it seems that it is here to stay.

 

ecommerce

E-Commerce. Online shopping increased by nearly 75% during lockdown. 11.5% of today’s online shoppers did not do so before COVID. Surely you have experienced it yourself firsthand. You have bought or buy things through the internet that a few months before you would not have considered not buying in a physical store.

 

cybersecurity

Cybersecurity. It seems that this pandemic has meant an awakening of hackers. Computer viruses and digital hijackings have been part of the day-to-day life of countless companies and individuals. This has created a great need to maintain and strengthen computer and network security.

 

take away

Food and Take Away: Whether you already have a restaurant or not, the food delivery or take away boom is here. It has in many cases been the only thing that has kept bars and restaurants afloat around the world and consumers have widely appreciated it. Once the worst of this crisis is over, the consumption of food delivery remains one of the preferred options of consumers.

 

online services

On-site services. During the harshest lockdown, we were very limited in accessing different services. To meet these needs, many companies have started to offer their services at home and these have been very well received. Some examples are beauty, hairdressing and aesthetic services, computer repair services and pet care among many others.

 

These are just five of the sectors that have gained strength in this adverse situation. We encourage you to take the initiative, either on a personal or professional level. Get out of the workplace and operations center that your home has become during this time and venture into developing your work activity beyond your home.

 

If you need support or advice for your next venture or your current business, you can count on Espai 114. We offer you tax, labor and legal advice. As well as easy access to financing and public subsidies.

 

We are the Business Center of Badalona,to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire you and accompany you.

 

Do I fit in a coworking?

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If you’re thinking of joining a coworking, but you think your profile won’t fit into this style of work, read on and find out what the profile of a coworker is. These are the most typical characteristics of the usual coworker.

According to “The World Survey on the Coworking World” this is the profile of a coworker:

It is usuallya young person, man to a greater extent, since 2 out of 3 coworkers are, although this data varies by profession.

 

coworkers

 

The average coworker has university training. According to statistics, 75% have a completed bachelor’s degree. He is also a person linked and very close to new technologies, in addition to being satisfied with his job. Coworkers often identify as extroverted people, wanting to work and meet new people, as well as wanting to learn and make themselves known in the world of work.

The most common professions in coworkings are those of web developers and designers, public relations and marketing. The rest is made up of other professions such as artists, entrepreneurs, consultants or journalists.

Another fact to keep in mind is that most of those who make up coworking space are not self-employed, something contrary to what was believed. Only 44% are self-employed; the other 56% work for a company or own one. 18% are entrepreneurs with employees in charge and 35% depend on a company.

 

Coworking

 

Do you fit into the typical coworker?

Whether you do it or not, coworking are spaces very open to all kinds of people and professions. From Espai 114 we invite you to come andtry the experience regardless of your profile. We believe that anyone can fit in with us and our workspace and we will be willing to provide you with our services. Contact us for more information. We’re waiting for you!

If you’re interested in this content, you might be interested in one of our latest entries where we talk about bonus training and RTERs.

 

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire you and accompany you.

 

 

Synergies between Espai 114 and Lladó Consultor Group

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Espai 114 is a support space for entrepreneurs and businessmen, where you can enjoy the different services of a business center, consulting and coworking space.

 

Entrepreneurs

 

In our Business Center you can find various services, from renting a coworking table to a private office, a meeting room to do an interview or training for 20 people, domiciliate your companies to receive your customers and your correspondence and we will be able to manage your electronic notifications.

In addition, you can contract the technical services to carry out bonus training for your workers and also process a subsidy that may be suitable for your project. In short, we liketo deal withentrepreneurship and support new business projects and see them grow.

By clicking on this link of Espai 114 you can see the services we offer you.

 

coworking entrepreneurs

 

All these services and more, you can find them in Espai 114, a business center in the heart of Badalona.

As we know, all our clients are entrepreneurs or businessmen who need the services of a consultancy, and we go hand in hand withLLADÓ CONSULTOR GROUP. A team of professionals (economists, lawyers, labour advisors…) with proven experience and great reputation in the business consulting sector.

 

entrepreneurship

 

If you have hired or want to hire one of our coworking services or offices and want to have the consulting services of the labour, tax and/or legal departments, you should know that you will get a discount that will be applied to your monthly fee.

Ask us for this benefit and we will support you in your businessproject in all its aspects.

 

coworking badalona

 

We are the Badalona’s Business Center, to give visibility and possibilities to your business.

In Espai 114 we are a team; we want to inspire and accompany you.

Coworking growth

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Coworking growth is exponential. Today, coworking is a well-known form of work used by many people in Spain. Being such a novel system, questions like “what has been its evolution over the years?” sometimes arise. Why did it become so popular? Stay and we’ll tell you all about this way of working.

The rise of coworking in Spain is driven by theeconomic crisis of 2008,as companies were looking for ways to cut costs This option was highly considered, especially by people who wanted to start a business during this situation. After all, what was sought with coworkings were equipped and economical offices, where you could share experiences with other professionals.

 

“coworking spaces in Madrid and Barcelona rose 246%”

To get an idea of the magnitude of the boom during those dates, between 2013 and 2017, the number of square meters contracted from coworking spaces in Madrid and Barcelona rose by 246%. On the other hand, also in 2018, 2.3 million people turned to such offices.

Experts attribute the success of these sites to a variety of reasons. The first is the cost-saving capacity for businessmen and entrepreneurs. Many people saw the potential and savings these places offered them. Another reason was the professional enrichment, that is, the atmosphere of collaboration and creativity that is achieved. Coworkings increaselabor relations, eliminating the isolation that is often suffered with teleworking. Another point that has helped the growth of coworking is the flexibility it offers, as it allows workers themselves to choose their schedule.

 

“in a few years, the big companies will be the ones to drive coworking”

The future of this form of work is guaranteed, numerous studies foresee a constant growth of coworking. Experts even dare to say that, in a few years, it will be the big companies that drive them.

Coworking

We’re waiting for you. Do not hesitate to ask us for information to join theEspai114’s coworking.

What do you think? You think coworking fits you?

 

We are the Business Center of Badalona, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire you and accompany you.

 

 

 

 

COVID LINE: DIRECT AID TO THE SELF-EMPLOYED AND COMPANIES TO SUPPORT SOLVENCY AND REDUCE PRIVATE SECTOR DEBT

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The COVID LINE is the new direct aid for the self-employed and companies to deal with the COVID-19. 1 billion will be allocated to direct aid for SMEs and the self-employed in Catalonia. Exactly 993 million euros correspond to Catalonia of the 7 billion euros that the Central Government allocates to direct aid.

 

What is the budgeted amount?

The endowment of the line corresponding to direct aids arrives to the 7,000 million euros distributing 2,000 million euros between the Balearic and Canary Islands and the other 5 billion euros between the rest of the Autonomous Communities and the cities of Ceuta and Melilla.
Note: The distribution indicators to be applied by Autonomous Community will follow the line of the REAC EU funds using indicators of income, unemployment and youth unemployment.

 

covid help

Who can be a beneficiary?

The recipients of the aid will be the self-employed and non-financial companies that meet the following conditions:

– Viable companies, but with solvency problems as a result of approved restrictions to slow the advance of the virus. Therefore, they will have to prove, through the quarterly declarations of VAT or indirect tax equivalent to a drop in turnover in 2020 above 30% compared to 2019.

– Not having had a negative net result in the 2019 income tax return or IS.

– Have the tax domicile in Spanish territory.

– Not having a home in a tax haven.

– Not being in bankruptcy.

– Not to have ceased the activity at the time of the application.

– Do not distribute dividends or increase the salaries of the management team in a period of two years.

– Commit to maintaining the activity until June 30, 2022.

– Be aware of tax and Social Security payment payments.

– The applicant’s sector must be included in one of the following CNAEs that we incorporate at the end of the document. *

Note: Companies with a turnover of more than € 10 million and operating in several Autonomous Communities will be able to claim the aid in all of them and not only in those with their tax headquarters.

 

What are the quantities and their characteristics?

The Autonomous Communities and Cities of Ceuta and Melilla will be responsible for establishing the criteria for aid per recipient, so that the following maximum limits are not exceeded:

1. 3,000 euros in the case of employers or professionals who apply the objective estimation system in the Personal Income Tax.

2. For those employers and professionals whose volume of annual operations declared or verified by the Administration, in Value Added Tax or equivalent indirect tax, has fallen by more than 30% in 2020 compared to the year 2019, the maximum aid to be granted will be 40% of the additional drop in income in the case of micro SMEs and the self-employed (with up to 10 workers), and up to 20% for the rest of the companies ( more than 10 workers). Specifically, the self-employed who apply the objective estimation system in the personal income tax may receive up to 3,000 euros and between a minimum of 4,000 and a maximum of 200,000 euros the rest of the self-employed and companies. To set the amount, proportional tranches will be established depending on the size and the drop in turnover. The Autonomous Communities may set additional criteria. These direct aids will be finalist, being used to satisfy the debt and make payments to suppliers and other creditors, financial and non-financial, as well as the fixed costs passed on to the self-employed and companies considered eligible as long as they have been reported between on March 1, 2020 and May 31, 2021. First of all, payments to suppliers will be satisfied, in order of seniority and, if necessary, the nominal value of the bank debt will be reduced, with a reduction in the nominal value of the debt with public guarantee.

 

covid aid application

Applications

The Spanish Government has agreed to distribute the money through the Autonomous Communities within a maximum period of one month and 10 days, ie at the end of April and subsequently they will define the conditions and time for companies and self-employed people can apply for them.
Calls are expected to open in May and have been paid to beneficiaries before the summer.

 

Additional help material:

Real Decreto-ley 5/2021, of March 13th, of extraordinary measures to support business solvency in response to the COVID-19 pandemic.

Remember that in order to apply for the grant, you will need a digital certificate or Mobile idCAT. If you do not have a digital certificate, please contact us.

 

If you think you can meet the requirements and are interested in receiving this grant you can contact us at the following email: emate@lladogrup.com

 

*CNAE: 0710, 1052, 1083, 1101, 1103, 1413, 1419, 1420, 1439, 1811, 1812, 1813, 1814, 1820, 2051, 2441, 2670, 2731, 3212, 3213, 3316, 3530, 4616, 4617, 4624, 4634, 4636, 4637, 4638, 4639, 4644, 4648, 4719, 4724, 4725, 4741, 4751, 4762, 4771, 4772, 4777, 4782, 4789, 4799, 4931, 4932, 4939, 5010, 5030, 5110, 5221, 5222, 5223, 5510, 5520, 5530, 5590, 5610, 5621, 5629, 5630, 5813, 5914, 7420, 7711, 7712, 7721, 7722, 7729, 7733, 7734, 7735, 7739, 7911, 7912, 7990, 8219, 8230, 8299, 9001, 9002, 9004, 9102, 9103, 9104, 9200, 9311, 9313, 9319, 9312, 9329, 9523, 9525, 9601, 9604.

If you have a CNAE that is not listed, you can contact us. It is very possible that this list will expand as the call approaches.

 

Do you need financial solutions? Find out here how can we help you.

 

We are the Badalona’s Business Center, to give visibility and possibilities to your business.

In Espai 114 together we are a team; we want to inspire and accompany you.